Agus Ika Putra

Luxury sellers attract customers with rare discounts

When a luxury retail store cuts prices too steeply, it intends its brand’s image of luxury and exclusivity.But with global luxury goods sales likely to decline by 3 percent to 7 percent in 2009, to be able to a recent bain co.Explore, it’s no surprise luxury retailers are being forced into a corner.They’re slashing prices so severely that they end up imitating discount outlets.

Slate’s daniel gross took a walk down fifth avenue and saw the carnage for by his own.In his amazing column, gross ruminates on the desperate holiday shopping season and is baffled by bergdorf goodman’s lowbrow sales strategie:

A kindly bergdorf goodman salesperson invited members of our humble household to stop by and evaluate the bargains.Appropriate well, if you’re not a habitu of the his and hers luxury malls on manhattan’s fifth avenue, there are a few things you must know about bergdorf goodman.This place puts the haute in haute premium.It’s about as welcoming to individuals as north korea.It’s the kind of store where the salespeople take one look at your shoes and judge automobile a big spender.Bergdorf goodman contacting suburban shoppers?It’s like college kids canvassing for obama votes at a national review discussion.

The new Cheap Ralph Lauren UK york times wonders where deep reduce on luxury goods leave consumers:

Once consumers become familiar with slash and burn prices, how can designer fashion regain its aura?Will shoppers ever again are interested luxury goods at full price?The depth of the process was suggested by the incongruity this week of seeing prada wallets, in many cases kept under glass at saks, dumped into display stands that at wal mart are classified as”End truck shelves, lizard handbags at bergdorf goodman jumbled on counters as if that fifth avenue landmark were a power outlet of loehmann’s;And ralph lauren Cheap Ralph Lauren Polo UK dress shirts at lord taylor thrown together and offered at prices roughly similar to the cost of two mcdonald’s happy meals.